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Big Bucks, Big Pharma

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry’s marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

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Big Bucks, Big Pharma (1h 8 min)

Mind Games 
An eminent psychiatrist from Wales has risked his reputation to take on major drug companies over his belief that a group of anti-depressants can provoke suicidal tendencies in a minority of patients.

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